Living room coordination areas
Combine, coordinate, inspire
To support GWI FY18 Make Room for Life Living Rooms we created coordination areas highlighting commercial combinations of top sofa families paired with HFB02 storage and home furnishing accessories.
When balanced with the width and depth of the compact these coordination areas increase the level of inspiration and give customers an exciting and surprising shopping experience. Using these medias and store layout as a commercial tool allows for successful sales steering and creates a strong home furnishing impact.
Display technique used is collage supported by style, color, and material
Repetition of accessories keeps the composition calm and visually strong
Range presentation
Created 2 different versions of each solution with compositions tailored to placement in the layout – either on perimeter wall or free-standing in the compact
Ensured consistency with global launch looks and range combination recipes (i.e. HFA kits)
Variety of price levels and style expressions to show there is something for every customer at IKEA
Contributes to vitality and 'always on' approach for customer visitation
Show the functionality and benefits of the product, but focus on the product design and coordination of the range
Inclusion of HFA takeaway merchandise as part of the total display composition emphasizes the articles and allows for impulse buying behavior