gwi: bedroom compact and coordinations
Bed compact
Starting the bedrooms department with mattresses places the bed compact in strong adjacency to chest of drawers and wardrobes. From the main aisle, the customer has an overview of our coordinated furniture range offer, creating both an easy and inspiring shopping experience.
A healthy balance between width and depth, range priorities, and vitality with coordinated range solutions reinforce the IKEA brand and home furnishing competence.
Showroom coordination areas
Prior to the update from 40 store media with definitions tied to specific racking and m2 dimensions, we designed coordination areas in a showroom furniture compact.
Similar to the Combine, coordinate and revitalize cluster today, our coordination media inspired customers to co-ordinate in different ways.
Customer psychographics used to create unique coordinations of HFAs, adding vitality and inspiration by showing different expressions and price points.
Furniture coordination 'suites'
Unique to the market, customers look for 'furniture suites' with a desire to purchase matching storage furniture and bed frames.
Top selling furniture families are shown in the compact in coordination - one family, one color with as many storage options as possible.
HEMNES and MALM suites were placed in hot spots in the layout with relevant home furnishing add-on products.
