gwi fy19: get ready for life - bedrooms
A new meeting with the customer
Our goal was to create a new shopping experience in the bedroom department to help the many people create a place where they can recharge and get ready for life. We focused on mattresses, closet solutions + a new customer convenience area, and bed frames.
We planned and piloted a new concept for bedrooms to capture business from the adult costumer with a focus on comfort and quality. We leveraged our home furnishing accessories to inspire more of the many people to refresh their bedroom.
Please click on the images above to view each concept in more detail!
Component solution approach
The solutions and media in the bedrooms department were designed as components that fit together as an entire concept, but could also be taken individually. This modular approach ensured all 51 retail units could implement components of the bedroom platform in their financial frames.
Bedrooms for real people
Beyond standard reports and demographics, we studied the psychographics of our customers to create personalized profiles. From average solutions to individualized, hyper-personalized solutions that deliver exceptional inspiration in both ID and VM media.
My responsibilities
Create IKEA Concept green evolved IKEA shopping experience
Collaborate with national commercial team, meeting commercial goals
Pilot test showroom coordination media combining HFAs with furniture
Lead HFRD specialist team to create solutions for pilot concept
Design all custom millwork concepts
Lead implementation in test store
Results
This pilot project increased sales immediately upon implementation in the test store +5% in the first 3 days in all product areas. The concept was launched in all standard stores across US Market.
Elements from this retail design are the future of IKEA brick and mortar.