Accessorizing & propping common storage solutions
Creating a home furnishing movement
With Core Area Living Rooms in focus for GWI FY18, we further supported the business by created the US Accessorizing Common Area Storage platform. We provided retail units with solutions and competence to secure excellent quality using accessorizing and propping in visual merchandising medias. To be more customer-centric and support the global 10 Easy Actions to Drive Sales we provided examples on how to elevate the quality impression for every style and budget within common storage.
Moving from predictable and average to inspiring and relevant for our customers
Improved the price and quality impression of our range for our customers and a better overall customer experience
Showed different levels of display execution throughout the width and depth
Provided a surprising shopping experience with the aim to answer the question: “Is there something for me at IKEA?”
Triggered customer interest in relevant storage solutions at home
Drove impulse and multiple purchases by showing easy, affordable solutions with relevant add-ons placed nearby for takeaway
Range presentation
I designed and documented range presentation solutions for top storage families EKET, BESTÅ, BILLY, and KALLAX in collaboration with sales leaders for Home Organization and Living Room Storage business.
Developed clear, simple range presentation at a variety of price levels for accessorizing and propping common storage
Showed prioritized add-on accessory products paired with the most commercial combinations of top storage families
Delivered solutions to the retail units to be used as a guide with their own store layout considerations
Coached how to use store layout as a commercial tool to reach a balance and tempo that creates an exciting customer shopping experience
Workshopping the principles
I co-lead the pilot in-store workshop in the East Field office and built competence + trust with the VM team.
Drove the workshop using the HFB02 storage solutions and US principles guideline
Exercised layout as a commercial tool with the team and then tested the display solutions on the shop floor
Supported the store in securing quality solutions with small changes that create big impact
Took the feedback from the pilot workshop to develop the other areas of the US market in collaboration with the Field organization
