gwi: Dwell and pax studio

Dwell area: rest and recharge

A customer convenience point that connects the mattress and bed compact. 


This 'Dwell' concept from 2019 is similar to the 'Square' and other community-oriented elements in the Store of Tomorrow retail concept.

PAX Studio - reimagined

The Dwell​ area is repeated in PAX studio as an open and inviting place to plan wardrobe solutions. Frames with interior combinations and door menus frame the Dwell area for an inspirational and easy planning environment.