gwi: mattress compact and activity podia

The biggest difference between the GWI bedrooms platform vs. a standard bedrooms department layout is the way the customer meets the range. After a cluster of highly personalized room settings, the customer sees a calm first impression of the mattress compact. 

This mattress compact as an 'experience zone' concept from 2019 is similar to the 'experience zone' element of the Store of Tomorrow retail concept.

A cooling gel-topped mattress for summer, a thick and cozy mattress for the winter months.

The mattress activity podium creates interest and slows the customer down, inviting them in to experience the space in a semi-private environment.

Designed to change with the seasons and showcase different hero mattresses, this media gives return visitors the impression that there's always something new at IKEA.