Central planning hub communication strategy
What if Central Planning Hub was a social media influencer?
Central Planning Hub (CPH) is in a unique position being a 'business within a business' as a center of expertise selling planning services to fellow Ingka franchisees.
The communication plan and strategy serves as a roadmap for effective communication, including:
Clear business objectives and deliverables
Identifed key messages to support the business objectives
'Creator' brand archetype and matching tone of voice
Content calendar for regular updates
Engaged stakeholders and target groups
Content pillars
Content pillars provide a strategic framework for creating, organizing, and distributing focused content on social media - for CPH we use the various intranet channels available.
Promote & celebrate - openings, celebrations, milestones, inspiring images from projects and the connection to business focus areas within Ingka
Entertain - fun facts about CPH, behind the scenes of planning, a 'day in the life'
Educate - how to's, quick tips, FAQs, good examples from projects, debunk myths - supporting all markets beyond our 1-1 in projects
Connect & converse - humanize CPH, add credibility to the 'brand' and build trustful relationships
How do we manage content?
To get an overview of all existing documentation and content created by CPH, I utilized Microsoft Lists to create an interactive content database.
The user interface when logging information is intuitive and simple. When creating new communication updates the 'view settings' make it quick and easy to filter.
For example - do you want to see content filtered by file format, content pillar, content category, author, or intended stakeholders? There's a view for that!
CPH landing page - re-launch
With a structured communication strategy, content plan, and high ambitions to improve communication both internally and externally in FY23 and FY24, re-designing the visual identity and page layout of the intranet CPH landing page will support the communication launch.
Clean layout makes information easier to find
Colors connected with the different content pillars highlight the information
A short-form feed is a casual way to keep up to date (think Twitter or X)
Inspiring page layout to increase time on page