I am passionate about providing exceptional, omnichannel retail experiences and look forward to transforming how customers interact with IKEA.

Right now, I'm helping connect data across IKEA with the Knowledge Graph.

Recently I supported Ingka markets to implement customer meeting points that present a distinct IKEA brand impression. With Home Furnishing & Retail Design (formerly known as Communication & Interior Design), I've developed innovative, scalable commercial solutions that create exciting retail environments.

From a background in evidence-based industrial design, I bring a balanced perspective of creativity and analytics. Exploring the dynamics between physical and digital experiences inspires me.

Based in Malmö, Sweden.